Terms & Conditions.

Welcome to Crescent Digital Solutions.

We believe that good working relationships begin with clear expectations. These Terms and Conditions explain how our website may be used and outline the general framework for working with us.

Please read them carefully before using our website or engaging our services.

01 About Crescent Digital Solutions

Crescent Digital Solutions is a full-service digital agency offering website development, search engine optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), performance marketing, content creation, graphic design, video editing, photo editing, influencer marketing and related digital services.

Our website, www.wecrescent.com, provides information about our services, expertise and business activities.

Our services are available to businesses and organizations in India and other markets, subject to project requirements and the terms agreed with each client.

02 Use of Our Website

You may browse our website, explore our services and contact us for legitimate business enquiries.

When using our website, you agree not to:

• Use it for unlawful, fraudulent or misleading activities.
• Attempt unauthorized access to website systems, accounts or information.
• Upload or transmit malicious software or harmful material.
• Copy, reproduce or commercially exploit website content without permission or another lawful basis.
• Interfere with the availability, security or proper functioning of the website.

We may take reasonable steps to protect our website and its users against misuse, subject to applicable law.

03 Our Services

Crescent Digital Solutions offers services across different areas of digital marketing, technology and creative production. These include:

• Website design, development and related technical support.
• SEO, local SEO, AEO and GEO.
• Performance marketing and paid advertising.
• Content strategy, creation and writing.
• Social media content and marketing services.
• Graphic design, branding and creative production.
• Video editing, photo editing and related media services.
• Influencer marketing and campaign support.

The services listed on our website describe our capabilities. They do not automatically form a commitment to deliver every feature or activity mentioned.

The exact scope of work, deliverables, fees, project duration, reporting arrangements and responsibilities will be established through the accepted proposal, quotation, statement of work or other written agreement.

04 Project Proposals and Agreements

Before a project begins, Crescent Digital Solutions and the client should have a shared understanding of what is being delivered.

An accepted project agreement may specify the services being provided, timelines, deliverables, fees, payment milestones, revision allowances, client responsibilities and any other project-specific requirements.

Where a signed agreement or accepted statement of work contains terms that differ from these general Terms and Conditions, the project-specific agreement will govern that engagement to the extent permitted by applicable law.

A website enquiry, discovery call or request for quotation does not by itself establish a paid service agreement.

05 Client Responsibilities

Successful digital projects require cooperation between our team and the client.

Depending on the project, clients may need to provide brand guidelines, approved content, images, business information, website access, advertising account access, feedback or other materials.

Clients are responsible for ensuring that materials and instructions they provide are accurate, lawful and appropriately authorized.

Clients should also ensure they have the necessary rights and permissions to use photographs, videos, logos, trademarks, testimonials, customer data and other materials supplied for a project.

Delays in receiving necessary information, approvals or access may affect delivery schedules. Material changes to agreed requirements may require a revised scope, timeline or quotation.

06 Pricing, Payments and Taxes

Our pricing depends on the nature, complexity and scope of the services requested.

The applicable fees, payment schedule, accepted payment methods and invoice terms will be communicated through the relevant proposal, quotation or agreement.

Where applicable, taxes will be stated on invoices in accordance with relevant law.

For advertising or marketing campaigns, agency service fees and third-party expenses, including advertising media budgets, software subscriptions or external production costs, should be identified separately where relevant to the engagement.

07 Project Timelines and Deliverables

We aim to deliver projects according to the scope and schedule agreed with the client.

Delivery timelines depend on the work involved and may be affected by the availability of required information, approvals, external platforms or other project dependencies.

If a material change affects an agreed timeline, the revised schedule and any associated costs should be communicated and agreed upon.

Delivery and acceptance procedures, where applicable, will follow the written project agreement.

08 Revisions and Changes in Scope

Creative and digital work often involves feedback and refinement.

The number of revisions, review stages, acceptance criteria and correction periods included in a project will depend on the agreed scope.

Requests that materially expand the original scope, introduce new requirements or involve additional deliverables may require separate approval, pricing or scheduling.

A correction to work that does not meet agreed specifications should be distinguished from a new creative direction or additional service request.

09 Intellectual Property and Ownership

The Crescent Digital Solutions website, including its original text, design elements, branding and other protected content, is subject to applicable intellectual property laws.

Clients retain their rights in original materials they lawfully provide to us.

Ownership and usage rights relating to new project deliverables, source files, creative assets, website code, templates and other work products will be determined by the relevant written agreement.

Certain deliverables may contain third-party materials, fonts, software, stock assets or platform components that are subject to separate license conditions.

No provision in these Terms automatically transfers ownership of such third-party materials beyond the rights permitted by the relevant licenses.

10 Confidentiality and Information Handling

During a project, clients may share commercially sensitive information, business plans, campaign data or access credentials.

The handling of confidential project information will be governed by applicable contractual obligations, agreed confidentiality arrangements and relevant law.

Personal information collected through our website is addressed separately in our Privacy Policy.

Clients should avoid sharing passwords or sensitive information through unsecured channels and should use the access-sharing arrangements agreed for their project.

11 Third-Party Platforms and Services

Many digital marketing activities involve third-party platforms, such as search engines, advertising networks, social media platforms, hosting providers and other technology services.

These platforms operate under their own terms, policies and technical requirements.

Changes to third-party algorithms, account eligibility, moderation decisions, pricing, platform availability or advertising policies may affect project activities and outcomes.

Responsibility for third-party charges, subscriptions, licenses and account ownership should be defined in the applicable project agreement.

12 Performance and Results

Digital marketing performance depends on several factors, including market conditions, competition, customer behaviour, advertising budgets, platform algorithms and the client's products or services.

We aim to provide informed recommendations, measurable work and transparent reporting within the agreed scope.

However, website information or general service descriptions should not be interpreted as a guarantee of particular search rankings, lead volumes, sales, revenue, advertising returns or other business results.

Any specific contractual performance commitment must be expressly recorded in the applicable agreement.

13 Cancellation and Refunds

Cancellation requests, refunds and adjustments to project fees are governed by our Cancellation and Refund Policy and any applicable written service agreement.

Clients should review the relevant terms before making payments or approving project commencement.

Nothing in these Terms is intended to exclude statutory consumer rights or other protections that cannot lawfully be waived.

14 Website Information and External Links

We make reasonable efforts to keep website information useful and current, but service descriptions, examples and general educational content may change.

Our website may link to third-party websites, software or platforms. Such external resources are subject to the respective third parties' own terms and privacy practices.

Website content is provided for general information and does not replace a formal project-specific proposal.

15 Liability and Dispute Resolution

Responsibilities for delays, service deficiencies, loss, remedies and liability will be determined by the relevant agreement and applicable law.

Any limitations of liability must be expressly stated, appropriately agreed and legally enforceable. Nothing in these Terms limits liability where such a limitation is prohibited by law.

If you have a concern relating to our website or services, please contact us so it can be reviewed.

These Terms are intended to operate in accordance with applicable Indian law, subject to any overriding law, mandatory consumer protection or agreed contractual jurisdiction.

16 Changes to These Terms

These Terms may be updated when our services, website practices or legal requirements change.

The updated version will display a revised publication date. Any change affecting an existing client engagement will be handled in accordance with the applicable agreement and law.

17 Contact Information

For questions about these Terms and Conditions or our services, contact: