Privacy Policy.

At Crescent Digital Solutions, we understand that trust matters in every digital interaction.

When you contact us, share project information or explore our services, you should know what information is involved and how it may be used.

This Privacy Policy explains how personal information is handled in connection with our website, enquiries and business relationships.

01 Who We Are

Crescent Digital Solutions is a digital marketing and technology services brand offering website development, SEO, AEO, GEO, performance marketing, creative production and related services.

02 Information You Provide to Us

Website Enquiries

Our website provides a contact form that invites visitors to share:

• Their name.
• Email address.
• Company name.
• Phone number.
• The service they are interested in.
• Details about their project or enquiry.

If you submit this form, the information you provide can be used to understand your enquiry and communicate with you.

Please avoid including passwords, financial account credentials or unnecessary sensitive personal information in the project description field.

Business and Project Communications

When discussing or undertaking a project, additional information may be relevant, including business requirements, approved branding materials, website details, campaign information, billing details and project communications.

The nature of this information depends on the service requested and the arrangements agreed with the client.

Technical and Website Usage Information

Websites may collect technical information through server logs, analytics systems, security controls, cookies or similar technologies. This policy is maintained to reflect those actual operational practices.

03 Why Personal Information Is Used

Information provided to Crescent may be used for purposes associated with the relevant interaction, including:

Responding to Enquiries

To understand the nature of a project, answer questions, arrange discussions and provide relevant information about requested services.

Preparing Proposals and Delivering Services

Where a client relationship is established, to prepare project documentation, coordinate work, communicate about deliverables and carry out activities covered by the agreed engagement.

Billing and Business Administration

Where applicable, to maintain transaction records, issue invoices, address payment enquiries and meet relevant legal or accounting obligations.

Managing Requests and Concerns

To review service-related questions, respond to complaints and address privacy-related communications.

Marketing Communications

Any use of personal information for promotional emails, newsletters, remarketing or other marketing communications must follow applicable law and any required choice or consent process.

04 Personal Information Used in Client Projects

Some digital marketing services involve work within a client's website, advertising account, social media environment or marketing systems.

Where personal information is involved in these activities, the respective responsibilities of Crescent and the client should be established through the applicable agreement.

For example, a client's customer database, advertising audiences, lead forms or website analytics may be subject to the client's own privacy notices and legal responsibilities.

Any access, use, disclosure or transfer of such information must be limited to an appropriate and lawful purpose, with the necessary permissions and contractual safeguards.

This Privacy Policy does not replace the privacy disclosures that a client may be required to provide to its own customers.

05 Cookies, Analytics and Advertising Technologies

Cookies and similar technologies can help websites remember preferences, measure usage or support advertising activities.

Whether and how Crescent uses these technologies must be accurately described based on the website's actual configuration.

Where visitors are given cookie or marketing choices, those choices should be respected and supported by the website's technical configuration.

06 Sharing Information With Others

Depending on the services and systems actually used, business operations may require information to be handled by technology providers, hosting services, payment processors or professional service providers.

Any such disclosure must have an appropriate lawful purpose and be consistent with applicable privacy requirements and contractual responsibilities.

Information may also need to be disclosed where required by a valid legal obligation.

This section must not be interpreted as confirmation that a particular provider currently receives personal information.

07 Online Payments

Where an online payment facility is offered, payment processing may involve a separate payment service provider.

The applicable payment screen should identify the relevant provider and make its privacy or payment terms available where required.

Customers should refer to the payment provider's displayed terms for information about its processing activities.

08 Data Storage and Retention

Personal information should be retained only for appropriate business purposes and periods consistent with applicable legal, contractual and operational requirements.

The applicable retention period may depend on whether the information relates to an unanswered enquiry, an active project, a completed engagement, an invoice or a legal obligation.

Information should be deleted, anonymized or otherwise handled appropriately when it is no longer required, subject to applicable legal retention requirements.

09 Data Security

Personal information should be protected through reasonable safeguards appropriate to its nature, the purpose of processing and relevant legal requirements.

These may include organizational controls, access restrictions and technical security measures suited to the systems involved.

No online system can be described as completely free from security risks. Users should also take reasonable care when sharing sensitive business information.

10 Your Privacy Choices and Rights

Depending on the applicable law and the provisions in force at the relevant time, individuals may have rights relating to their personal information. These may include the ability to:

• Request information about personal data being processed.
• Request correction or updating of inaccurate personal information.
• Request deletion of personal information where legally applicable.
• Withdraw consent where processing relies on consent, subject to relevant legal consequences.
• Raise a grievance or concern about the handling of personal information.
• Exercise other rights made available by applicable law.

These rights are subject to legal conditions, exceptions and applicable commencement dates.

To raise a privacy concern, email info@wecrescent.com with the subject line Privacy Request.

Please describe the nature of your request and provide sufficient information to help us identify the relevant records. We may need to verify the identity or authority of the person making a request before taking action where appropriate and legally permitted.

11 International Information Transfers

Crescent's website describes services for clients in India and international markets.

International business activity does not, by itself, establish where personal information is stored or transferred.

12 Children's Personal Information

Our website primarily describes professional digital services intended for businesses and organizations.

Any collection or processing of children's personal information, including through campaigns managed for clients, must follow the applicable laws, permissions and safeguards.

13 Third-Party Websites

Our website may contain links to external websites, platforms or services. Those websites operate under their own privacy notices and data-handling practices. We encourage visitors to review the relevant disclosures when using external services.

14 Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, website technologies, operational practices or applicable legal requirements.

The most recent version will display its updated publication date. Where applicable law requires separate notice or renewed consent for a change in processing, the relevant additional steps must be taken.

15 Contact Us About Privacy

For privacy-related enquiries or concerns: